Evgeniy Kiriushin – 1xBet – Taking to the World Cup fight in 52 dialects
Established in 2007, 1xBet is a fast-growing company in the sports activities gambling space, with a platform focused on providing the maximum number of events and the highest level of localisation.
We caught up with the company’s Head of Business Development Evgeniy Kiriushin to discuss lessons learned in 2017, utilising sponsorship and sociable press opportunities in 2018, and getting ready for this summer months’s FIFA World Cup in Russia.
SBC: What are the biggest lessons learned you have learned, and what exactly are your key targets for 2018?
EK: On the one hand, the past calendar year for our company ended up being very intense, but on the other hands it turned out to be rich in all sorts of achievements and, of course, lessons. As the most crucial thing, our strategy for developing a bookmaker product with the utmost number of occasions, markets, and the highest chances has been worth it.
We recognize that we established a very higher level for the whole bookmaker companies’ market and, first, for ourselves. It is not easy to offer bets on so many occasions in sports activities and live areas at such odds. I can say more; for most present bookmakers this is merely beyond their power. However, we’ve learnt (and the last year only confirms it) that people need to provide customers only the best thing.
In many ways, our product is actually unique and is developing with an unprecedented rate. I believe that’s why users from around the globe choose our bookmaker company with increasing frequency.
The second important lesson for our company was that by creating a high-quality bookmaker product, you become interesting not and then regular users, but also to partners who are ready to build their business in this field. This season, we noticed a great interest in our system, so we’ve seriously considered the introduction of an unbiased b2b path.
SBC: The World Glass is defined to give a key battleground for bookmakers in 2018; given that your platform has been translated in 49 languages, do you think localisation will be a stick out feature for 1xBet?
EK: The World Glass is a substantial event for any bookmaker company. Especially when it takes place in a country what your location is the main at the marketplace. I think that we are well prepared because of this event and appearance forward to serious development and attracting a wide array of users from all around the globe.
Of course, now the fact that our system is translated into 49 languages (at the beginning of 2018 you will see 52 of these already), we have 24/7 support in 27 languages, it distinguishes us from rivals. I can say that no bookmaker company can boast such a number of localizations and this level of service. Definitely, this can be an outstanding feature of the system, which will help us to develop success further.
SBC: You have positioned great emphasis on offering more payment types and currencies than your competition; how important could it be to appeal to different deposit and withdrawal preferences, particularly in the best CIS areas?
EK: Stable and different payment methods are a necessary part of the service of any bookmaker company. And the more of them – the more convenient it is for the user in any market. Nowadays, we also go beyond any competition at the amount of integrated payment systems.
We are always prepared to provide maximum quantity of solutions to deposit an account and withdraw for customers in virtually any market. We think about this to participate our global strategy; if in some place on the planet customers want to pay with rocks or shells, we will be the first to provide customers with this service. By the way, we will also be the first to open a bookmaker office on the Moon and Mars.
SBC: How will you effectively utilise your sponsorship of La Liga to market 1xWager products ahead of next summer season’s showpiece event?
EK: Next yr, we’ve very serious plans to activate sponsorships with La Liga, Serie A. We discuss new sponsorship contracts with the English Premier League and a number of championships in Africa and Latin America. We promise you many surprises. As for the time of the 2018 World Cup, codigos 1xbet we will certainly form our marketing activities taking this event into consideration.
SBC: Social media has been earmarked as a key component of World Glass promotion; will there be a plan in place for 1xBet in this area?
EK: Of course, yes. As you can see, 1xBet is very mixed up in online marketing area. We spend plenty of effort and money on advertising using all popular networks and sites. However, the options of SMM-promotion for bookmakers are very limited in comparison with other types of business. However, our company will use any opportunities in this field.