Evgeniy Kiriushin – 1xBet – Taking to the World Glass fight in 52 dialects
Established in 2007, 1xWager is a fast-growing company in the sports activities wagering space, with a platform centered on providing the maximum number of occasions and the best level of localisation.
We swept up with the company’s Mind of Business Development Evgeniy Kiriushin to go over lessons learned in 2017, utilising sponsorship and public press opportunities in 2018, and getting ready for this summer’s FIFA World Cup in Russia.
SBC: What are the largest lessons learned you have learned, and what exactly are your key focuses on for 2018?
EK: On the main one hand, days gone by year for our company ended up being very intense, but on the other hands it ended up being rich in all sorts of accomplishments and, of course, lessons. As the most crucial thing, our strategy for making a bookmaker product with the maximum number of events, markets, and the highest chances has been worthwhile.
We understand that we arranged a very advanced for the entire bookmaker companies’ market and, first, for ourselves. It is not easy to offer wagers on so many occasions in sports and live sections at such odds. I can say more; for some present bookmakers this is merely beyond their power. However, we’ve learnt (and the last year only confirms it) that we need to provide customers only a very important thing.
In many ways, our product is actually unique and is developing with an unprecedented quickness. I think that’s why users from worldwide choose our bookmaker company with increasing regularity.
The second important lesson for our company was that by creating a high-quality bookmaker product, you feel interesting not and then regular users, but also to companions who are ready to build their business in this field. This year, we noticed a great interest in our system, so we’ve seriously considered the introduction of an independent b2b path.
SBC: The World Cup is set to give a key 130 euro battleground for bookmakers in 2018; considering that your platform has been translated in 49 languages, do you think localisation is a stick out feature for 1xWager?
EK: The World Glass is a substantial event for just about any bookmaker company. Especially when it takes put in place a country what your location is the main at the marketplace. I think that people are well prepared for this event and look forward to serious growth and attracting a wide array of users from all around the globe.
Of course, now the actual fact that our platform is translated into 49 languages (at the beginning of 2018 you will see 52 of them already), we’ve 24/7 support in 27 languages, it distinguishes us from competition. I could say that no bookmaker company can boast such a number of localizations and this degree of service. Undoubtedly, this can be an exceptional feature of the platform, which can only help us to build up success further.
SBC: You have placed great emphasis on offering more payment types and currencies than your competitors; how important is it to appeal to different deposit and drawback preferences, particularly in the best CIS locations?
EK: Stable and various payment methods are essential parts of the service of any bookmaker company. As well as the more of these – the far more convenient it is perfect for the user in any market. Nowadays, we also go beyond any rival at the number of integrated payment systems.
We are always ready to provide maximum quantity of methods to deposit an account and withdraw for customers in any market. We think about this to participate our global strategy; if in a few place on the planet customers want to pay with rocks or shells, we are the first ever to provide customers with this service. Incidentally, we will also be the first ever to open up a bookmaker office on the Moon and Mars.
SBC: How will you effectively utilise your sponsorship of La Liga to market 1xWager products before next summer months’s showpiece event?
EK: Next year, we have very serious plans to activate sponsorships with La Liga, Serie A. We discuss new sponsorship agreements with the English Premier Group and lots of championships in Africa and Latin America. We guarantee you many surprises. For the period of the 2018 World Cup, we will certainly form our marketing activities taking this event into account.
SBC: Social media marketing has been earmarked as an essential component of World Cup promotion; is there a plan in place for 1xBet in this field?
EK: Obviously, yes. As you can see, 1xBet is very mixed up in online marketing area. We spend a huge amount of effort and money on advertising using all popular systems and sites. Sadly, the possibilities of SMM-promotion for bookmakers are very limited in comparison to other styles of business. However, our company will use any opportunities in this field.