Soccer’s global superstars inspire new markets on 1xBet
European operator 1xWager has improved both its B2B and B2C offering with the new “Player vs Player” and “Player vs Team” markets.
Punters is now able to bet on a new player to score more goals than the whole opposing team, as well as wagering on a new player to score more goals when compared to a particular player of the opposing team.
For instance, if the match is Morocco vs Portugal, it might be possible for a customer to put a bet on Cristiano Ronaldo to score more goals than the whole Moroccan team.
Eugene Kiryukhin, 1xWager’s Director for Development of International Partners, was quick to stress the worthiness of the new offering, by telling: “Soccer is a team game. But sometimes soccer players become superstars with fans of their own – and an motivation for the young.”
He added: “Often, the whole team is organised around one star footballer. And so, we thought it might be interesting to evaluate the contribution of players to the overall match result, with the help of our new marketplaces.”
The firm also announced its Wager Builder option, that allows customers to combine several bets into one with the best odds, with marketplaces such as match result, dual chance, total goals, correct rating all available.
The new additions come after 1xWager increased its advertising presence last month when securing a long-term agreement with Tottenham Hotspur, becoming the club’s ‘Public Betting Partner for Africa’.
The company are certain to get coverage at the membership’s home fits via the LED perimeter system, as well as a existence on casas de apostas com bonus de boas vindas the new website and digital channels across the continent until 2022.
Tottenham Hotspur in-stadium advertising boost for 1xWager
1xBet will have an advertising presence at the new Tottenham Hotspur stadium after securing a long-term contract to become the membership’s Formal Betting Partner for Africa.
The operator will get coverage at the club’s home matches via the LED perimeter system, and a presence on the new website and digital channels over the continent until 2022.
Tottenham Hotspur, who’ll again compete in the Champions League and play in their new stadium during the 2018/19 season, already has 100 million fans across Africa and fully mobilised official Supporters’ Clubs in Ghana, Nigeria and South Africa.
The collaboration, which matches 1xWager’s ongoing work with the CAF African Nations Glass and Nigerian Football Association, comes just a week after 1xBet was named as a ‘Global Betting Partner’ for newly-promoted Cardiff City in a two-year offer.
Fran Jones, Head of Partnerships at Tottenham Hotspur, said: “We are delighted to welcome 1xWager to the Tottenham Hotspur partner family and look forward to working with them to engage with and grow our African fan base.”
Eugene Kiryukhin, 1xWager’s Director for Development of International Companions, commented: “We are thrilled to sign with Tottenham Hotspur, they have impressed us using their vision for the future, their players, their new stadium and we are focused on helping one another grow in Africa. We anticipate working alongside and helping them.”
A spokesperson for 1xWager added: “Tottenham is one of the most popular English night clubs. As much as nine Tottenham players participated in the semi-finals of the recent World Cup. In particular, forwards Harry Kane was called top goal scorer and goalkeeper Hugo Lloris captained World Cup winners France.”
To celebrate the start, 1xWager is offering the membership’s fans the chance to win a signed t shirt if they can successfully predict which Tottenham Hotspur player ratings our first goal at home this year.
1xWager unites with Control.com to strengthen global enlargement
Online sportsbook and gambling house operator, 1xWager has partnered with Handling.com to roll out the company’s acquiring solution on its platform.
As due to the collaboration, 1xBet has been able to increase the acceptance of credit and debit credit card transactions, further improving its consumer’s experience, something that was highlighted at this summer time’s World Cup, where the company could catch additional transactions, volume and revenue.
Matthew Harrod, Vice President, Europe of Handling.com stated: “We have focused intensely on providing bespoke answers to the video gaming industry, while catering to the varying needs of clients across an international spectrum. The success of the 1xWager partnership to day shows the need for an in depth working relationship and the worthiness of specialist providers.”
Founded in 2007, 1xBet has become a strong player in online gambling space, working more than 1,000 betting occasions daily to over 400,000 registered users. 1xWager caters across a number of gaming marketplaces including sports activities, live gambling and gambling establishment.
The fast-growing company had always been seeking the right solution to improve transaction throughput and optimise its marketing efforts. In early 2017, 1xWager and Handling.com entered into a multi-faceted agreement whereby Control.com was selected to provide global product owner payment processing to support 1xWager’s international enlargement plans.
Ilias Agathokeious, CEO of Exinvest (1xWager) also spoke of the new deal: “We’ve seen our business grow substantially on a global scale, Control.com’s ability to process obligations worldwide through a single integration with usage of its collection of acquirers, along with convergent acquiring to optimise approval ratios, has enabled us to increase revenue due to high approval and conversion rates.”
James Bergman, Chief Revenue Officer of Processing.com added, “It is clear to us and our acquiring partners why 1xWager has had the success it has using its concentrate on optimising the entire customer experience. We are proud of the innovation we’ve been able to provide to 1xBet as well as others in the gaming industry. It’s the purpose to further expand and service their specific needs over the coming years as the relationship grows further.”